Marla Shapiro and Carra Stoller

Ecology is changing the face of beauty in Metro Detroit.  They sell organic and natural skin care products and cosmetics from across the world.

What educational, entrepreneurial or business development programs, if any, have you taken advantage of?
We have used our professional experiences in business and law as well as our passion for beauty to form the foundation of business

Who was your first customer and where did you find them?
Amy Lipson was our first customer. She is a friend of Ecology and made it to the store almost an hour before we even opened in case she had to stand in line.

Where have you turned to find capital to grow your company and which institutions have provided it?
We were so lucky to be financed by Main Street Bank in Bingham Farms, Michigan. Although it is very difficult to obtain financing in today's economic climate, Main Street took a risk and believed in us and our concept.

What are some of the advantages to doing business here?
Although Michigan is definitely suffering from the economic plight that is going on everywhere in our country, it is a great place to bring a fresh new concept. The people are yearning for something new and exciting and it is so wonderful to be able to provide that service.

What advice would you give to someone who was thinking about opening a business here?
Just do it. Take the risk.

What is the New Economy Initiative?

Strategic investments and regional collaboration are helping the New Economy Initiative and partner organizations promote economic revitalization in southeast Michigan.

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